High-end vs. budget hotels: Differences and core logic in furniture procurement strategies
Publish Time:
2025-02-11
High-end and budget hotels differ significantly in their target customer groups, cost budgets, and brand positioning. These differences are directly reflected in their furniture procurement strategies. This article analyzes the furniture selection logic of these two types of hotels, revealing the underlying business considerations and design philosophies.
1. High-end Hotels: Prioritizing Quality and Customized Investment
Material Selection: High-cost materials such as genuine leather, solid wood, and marble are used to emphasize luxury and durability.
Customized Design: Collaborating with designers to create exclusive furniture, such as the Ritz-Carlton's signature art sofas.
Long-Term Cost Considerations: High-end furniture can last for more than 10 years, reducing the cost of frequent replacements.
2. Budget Hotels: Cost-Effectiveness and Standardized Production
Modular Procurement: Selecting furniture with standardized dimensions for easy bulk purchasing and quick replacement.
Durability and Easy Maintenance: Prioritizing wear-resistant materials such as fire-resistant boards and reinforced wood.
Cost Control: Reducing unit prices through group centralized purchasing, such as the unified supply chain of Huazhu Group's hotels.
3. Differences in Focus on Functional Design
High-end Hotels: Adding "non-essential" functions to enhance the experience, such as smart massage chairs and mini-bar temperature-controlled cabinets.
Budget Hotels: Focusing on core functions, such as bed comfort and desk practicality.
4. Case Comparison: Four Seasons Hotel vs. Ruijia Hotel
Four Seasons Hotel: Guest room desks use hand-carved solid wood, paired with Italian brand lighting.
Ruijia Hotel: Uses standardized panel furniture, with steel-wood bed frames, reducing costs by 40%.
Conclusion
Furniture procurement strategies are essentially an extension of brand positioning and business models. High-end hotels use furniture to convey luxury value, while budget hotels pursue efficiency and cost balance. Both achieve maximum efficiency in their respective markets.
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